The eyes of the world will be on Wollongong when the UCI Road World Championships roll into town in September for eight days of elite cycling. 

With the final routes now set, Wollongong’s natural beauty will be on display to the world featuring Mount Kembla, Mount Keira and the escarpment; the stunning coastline and world class beaches; the Sea Cliff bridge, the harbour and lighthouse hill; UOW and of course Port Kembla – the industrial birthplace of the city. 

The UCI event will cap off what has been a remarkable period of growth for NSW’s third largest city as Sydney home buying hopefuls, and businesses, take another look down south. 

In recent years, the CBD has enjoyed over $1.6 billion dollars of residential real estate investment and that trend is set to continue with construction soon to start on Win regional TV boss Bruce Gordon’s new $292 million three-tower multipurpose complex taking up the block bordered by Crown, Keira, Burelli and Station Sts. 

You only need to look at the CBD skyline to see the transformation. 

But it’s not just Sydney buyers that have driven a healthy demand for Wollongong real estate. The city has shed its traditional blue-collar image and is more likely to be associated with its world-class University and innovation campus, and thriving night life, restaurants and café-scene. And of course, what trip to ‘the gong would be complete without a visit to North, a walk on the blue mile, a selfie at the top of Mt. Keira lookout or, for those thrill seekers, a jump from 15,000 feet with Sky Dive the Beach? 

Yes, Wollongong has transformed itself into lifestyle central – whether it is day or night. 

And that has translated into a strong real estate market. While million-dollar properties were once the domain of the popular North Beach thoroughfare Cliff Rd. these days it’s not hard to find that price tag in the suburbs as the Illawarra bucked the naysayers and enjoyed strong double digit growth throughout the pandemic. 

Bartlett and Co. Property principal Tim Bartlett sees no letup in the march towards Wollongong becoming one of the most attractive, liveable cities in NSW – especially as life moves back to normal. 

“Covid really let the secret out,” Tim says, “The CBD has been transformed, our beaches and cafes are full and with easy links to Sydney and a great lifestyle, it’s hard not to see the attraction.” 

All that puts sellers in a strong position, says Tim. 

“The deep line of buyers is likely to be there for a long time as the trend towards more flexible working arrangements means people only have to be in the city for a few days per week,” he says. 

“And what better place to enjoy the lighter mornings than at your favourite café spot somewhere along the coast?” Tim asks.